Tuesday, January 05, 2010

I have the absolute power of veto and override

and I'm prepared to use it.

I thank you all for input and votes. Clearly The Bespoke Bakery is the popular choice (well done, Herebe, for suggesting it*). Sadly, it's just not jiving with me. Yes, it does what it says on the tin, which is important, and yes, bespoke means custom and and high-class and all of that which is good, but somehow it's just a little too... too... I dunno, generic? It's a name that could belong to anybody, anywhere, and I guess I'm after something a little more unique and individual.

With that in mind I've been gravitating toward Coronation Cakes and Kingfisher Cakes. Coronation is good. I conjurs images of balls and princesses and crowns; it's posh, it describes an occasion at which you want a really, really good cake; and it is highly suggestive of Royalty.

Which might be great for marketing purposes, but just makes me wince, just a little. I'm not a royalist. I don't bow and scrape to someone just because of who they were born. People earn my respect; they don 't get it by birthright. And the blue collar, union-member Democrat in me just can't bring myself to have that sort of association. *sigh*

So my first choice is Kingfisher. The kingfisher is a beautiful, rare, and elusive bird. It is synonymous with pristine, untouched countryside, and has an almost magical aura about it. It crops up frequently in poetry, always a symbol of the majestic, divine, etherial, mystical. More to the point, it has awesome logo potential and scans well with cakes, with the strong stresses on the first and finaly syllables, which is pleasing to my tongue and ear.

I know some marketing types will suggest that I shouldn't be concerned with whether my name begins with a dactyl or an anapest, but I, like Winston Churchill, believe these things register on a subconscious level with all hearers, regardless of their familiarity with scansion, and are therefore important.

And above all, it's unique. It's jazzy. It stands out. It's catchy. And I like it.

I hope you won't feel your votes are wasted; on the contrary. Watching the votes come in and registering my emotional responses to the results has been extremely useful in helping me to clarify and and understand my own mind. So I thank you, genuinely and sincerely. And when the new website is up and running, I'll be sure to linky you all.

At the moment, I am drunk and in no position to create anything. Woo.

*Since it won the poll I will still send you a cake for creating the winning name. :-)


helena said...

Might have guessed that The Bespoke Bakery was bloody Herebe's idea!

Anyway, leaving aside all the stuff I told you about SEO etc... when it comes to choosing a name for your business I have to admit that I do like Kingfisher Cakes.

And I also have to agree that when you're choosing a name for your own business (which is the most tricky part of starting your own business - no matter what anyone else might say) then it does need to be a name that resonates with you (Because let's face it - you're going to be saying it a lot!).

That's why I it took me nearly 6 months to come up with a name for my business and despite everything I ended up choosing one that is completely useless when it comes to SEO, Marketing or anything else remotely businessy!

Anyway, send me an email when you're ready to go with some logo ideas! hx

Donnw/2nz said...

What aboot Queenfisher then?

Anonymous said...

Your blog keeps getting better and better! Your older articles are not as good as newer ones you have a lot more creativity and originality now keep it up!

GreatSheElephant said...

I don't want to be thinking about fish, even at one remove, when I'm considering buying a cake.

Also, do you risk sounding like you are following in the steps a little too closely of the Hummingbird Bakery?

Anyhow, whatever you go for, remember to run a search on it at Companies House to make sure no-one else has already registered a business in that name.

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Mrs. Chaucer's Pirate said...

H: star

Donn: because that sounds like i'm trolling drag bars.

Anon: really? i thought some of the early stuff was rather good, myself.

GSE: a) fair one. b)Never heard of it. c) good advice

Geosomin said...

Personally I like the kingfisher best...missed the vote and I'm glad you picked it in the end. BUT Coronation Cakes *would* be a bette rbusiness name as far as marketing goes.
I'm so glad you're doing this. I've always daydreamed about such things...

PS - glad you're back :)