I have the absolute power of veto and override

and I'm prepared to use it.

I thank you all for input and votes. Clearly The Bespoke Bakery is the popular choice (well done, Herebe, for suggesting it*). Sadly, it's just not jiving with me. Yes, it does what it says on the tin, which is important, and yes, bespoke means custom and and high-class and all of that which is good, but somehow it's just a little too... too... I dunno, generic? It's a name that could belong to anybody, anywhere, and I guess I'm after something a little more unique and individual.

With that in mind I've been gravitating toward Coronation Cakes and Kingfisher Cakes. Coronation is good. I conjurs images of balls and princesses and crowns; it's posh, it describes an occasion at which you want a really, really good cake; and it is highly suggestive of Royalty.

Which might be great for marketing purposes, but just makes me wince, just a little. I'm not a royalist. I don't bow and scrape to someone just because of who they were born. People earn my respect; they don 't get it by birthright. And the blue collar, union-member Democrat in me just can't bring myself to have that sort of association. *sigh*

So my first choice is Kingfisher. The kingfisher is a beautiful, rare, and elusive bird. It is synonymous with pristine, untouched countryside, and has an almost magical aura about it. It crops up frequently in poetry, always a symbol of the majestic, divine, etherial, mystical. More to the point, it has awesome logo potential and scans well with cakes, with the strong stresses on the first and finaly syllables, which is pleasing to my tongue and ear.

I know some marketing types will suggest that I shouldn't be concerned with whether my name begins with a dactyl or an anapest, but I, like Winston Churchill, believe these things register on a subconscious level with all hearers, regardless of their familiarity with scansion, and are therefore important.

And above all, it's unique. It's jazzy. It stands out. It's catchy. And I like it.

I hope you won't feel your votes are wasted; on the contrary. Watching the votes come in and registering my emotional responses to the results has been extremely useful in helping me to clarify and and understand my own mind. So I thank you, genuinely and sincerely. And when the new website is up and running, I'll be sure to linky you all.

At the moment, I am drunk and in no position to create anything. Woo.





*Since it won the poll I will still send you a cake for creating the winning name. :-)